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Rebranding of a new Background Music Software system for pubs and restaurants.


Lathamweb

The previous logo.


Q-PLAY was a name that had already been adopted but after a detailed trademark search revealed, they couldn’t have.

So we had to start again. We eventually originated and trademark registered a new name Q-THIS™.

The product is an easy to use background music system for busy managers. Intended for venues where music is known to add to the overall brand experience, but has been traditionally hard to manage.

Being able to programme an entire weeks music from breakfast till late, in up to four zones, or respond quickly to the type of venue visitors, was a major benefit to serious brand conscious owners.

Its unique four zone feature was key in developing the new logo and identity.
 
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All of the unique softwares original graphic icons and user interface needed overhauling to aid user functionality and to emphasise the four sectors.

 
 
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Lathamweb

I loved the touch screen slide mechanism for the music genre interface. Clients do too!
 
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salon


We identified two initial areas to target, pubs and salons. Producing hard working leaflets which emphasised the features and benefits but also had “built-in” recognition of the the managers own day to day issues!

A 4m. wall at the Restaurant and Bar Show, provided its first public exposure...
expanels

Below is an accompanying letter to attendees which although some would consider a small item, set a new tone of voice for this type of communication.

letter
 
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A new retail Software box was vital for stand out in the crowded music stores in which they sell.
 

And finally I designed and produced a new website that was designed primarily as an aid to allow a sales representative, to take a prospective client through a mini online presentation....

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Visit site : http://www.q-this.com

 
 

Since launch the software has gained an increased foothold in the competitive landscape of backgound music provision. It now boasts an online music subscription service with a choice of over 5 million (royalty prepaid) tracks for it users.
 
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