
Rebranding
of a new Background Music Software system for pubs and restaurants. |
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Q-PLAY was a name that
had already been adopted but after a detailed trademark
search revealed, they couldn’t
have. Being able to programme an entire weeks music from breakfast till
late, in up to four zones, or respond quickly to the type of venue
visitors, was a major benefit to serious brand conscious owners. |
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All of the unique softwares original graphic icons and user interface needed overhauling to aid user functionality and to emphasise the four sectors. |
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I loved the touch screen slide mechanism for the music genre interface. Clients do too! |
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A 4m. wall at the Restaurant and Bar Show, provided
its first public exposure... |
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Below is an accompanying letter to attendees which although some would consider a small item, set a new tone of voice for this type of communication. |
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A new retail Software box was vital for stand out in the crowded music stores in which they sell. |
And finally I designed and produced a new website
that was designed primarily as an aid to allow a sales representative,
to take a prospective client through a mini online presentation.... |
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Since launch the software has gained an increased foothold in the competitive landscape of backgound music provision. It now boasts an online music subscription service with a choice of over 5 million (royalty prepaid) tracks for it users. |
Copyright © 2009
Consul. All Rights Reserved
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