If you know your business, know where you plan to grow, and have
workable ideas about how to make that happen, our fast-track process -- Accelerated
Branding (SM) -- could be right for you. Using a streamlined approach, we
apply four key resources to your brand, in double-quick time, all of which
are designed to move you forward, faster.
Everything depends on you as a leader, how well you know your business, and
the clarity of your vision. If you are an emerging marketer, confident about
your future, we help you make things happen fast..
A brand blueprint for emerging marketers ...
Accelerated
Branding (SM) is a streamlined, fast-track development process that brings
together four key aspects of the brand in an integrated programme,
using the same tools and techniques used by major marketers.
As the process evolves, we create brand identity from scratch,
or by evolving existing brand graphics and style. You fine-tune
brand experiences so every customer experience can be rewarding
and memorable. You make your people brand players so they consistently
bring the brand to life in every interaction with customers and
influencers. You create a vital marketing presence where the brand
is encountered most. Best of all, you move fast.
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Accelerated
brand identity.
A sequence with
three components. First, we design or redesign the brand, building
identity with color, graphics, symbols, logos, typography and
photography. This graphic identity reflects what you want the
brand to be, and what you plan to achieve moving forward. These
elements are distinctive and defining, functioning as tags for
the perceptions and impressions that customers and prospects
keep in their hearts and minds.
Second, we help you develop brand content. Content is your unique
mix of ideas, messages and themes. Your ethos and belief system.
Your philosophy. All of which people connect to, even more than
they connect to graphics.
Third, we define the style and tone of voice of your brand. Your
defined character and persona determine how you, your brand and
your people behave. Style defines behaviors. Consistent behaviors
build brands.
Accelerated brand experiences.
When customers
come in contact with your company and experience your brand,
what do they think and feel? What do they enjoy? What is unique
and memorable about their experiences? What do they tell other
people? The customer brand experience is the most important
part of a customer-driven business. Managing the brand experience
is how you manage customers and prospects.
We work with you and your people to develop rewarding experiences
for people who come in contact with you -- wherever they encounter
you and wherever you are experienced, online or in person. And
while customers typically know what they want, some don't. So you
have to put yourself in your customer's shoes and design the experiences
they will enjoy. We help you do this fast.
Accelerated
branding, internally.
Your people make your brand real. Everything they do with customers,
prospects, dealers, partners and visitors impacts how your brand
and your business are perceived. These dynamics are too precious
to be left to chance. In the process of defining your brand, you
must define the behaviors of your people -- how you want them to
work with customers, how you want them to create customer experiences,
how you want them to handle calls,
how you want sales associates to shape and manage relationships.
None of this designs itself.
When your brand is built, we use the same strategic blueprint to
design behaviors. We work with your people to make them real. Nothing
you do will make your brand more genuine, more rewarding, or more
meaningful for more people.
Accelerated
brand presence.
For emerging brands, one place on the marketing landscape is more important
than any other. It's where you will be seen and encountered most, by the most
people. For a retail concept, it's the store or catalogue. For most brands and
businesses, it's the web.
As part of the accelerated branding process, we develop conceptual prototypes
for the evolution of your website. We explore how you appear to the world, how
you tell your story, and how you connect and build relationships. Later, we work
with your creative partners to make it happen. This is a critically important
step for emerging marketers.
Until now, your investments have been in research and development, recruiting,
fine-tuning, training. Now comes the investment in marketing. Your priorities
should be focused on where most people will find you, most often. That's the
web. Work here first.
Do the rest later. We help you make it happen.
Accelerated
Branding (SM) are service marks of Latham & Company LLC All content © 2003-2005 Latham & Company
LLC. All rights reserved.
(Consul
and Latham &
Company are consulting partners. Working together to service
new clients in Europe, especially those wishing to enter
U.S. and Far East markets.)
Copyright © 2006
Consul. All Rights Reserved
